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SIMPSON SPONSORSHIP KICKS A GOAL

For the average AFL fan it would be tough not to notice Simpson's support of grassroots Aussie Rules. 2004 marks the third year of Simpson's $4-million sponsorship of AFL Auskick.

Simpson AFL Auskick is Australia's most successful and proven national sporting program with more than 115,000 primary school aged boys and girls from around Australia expected to participate in the 2003 season.

During 2003, all AFL fixtures feature Simpson AFL Auskick games at halftime and an estimated 1600 Simpson Auskick clinics will be held across Australia. These Simpson AFL Auskick events provides Simpson with opportunities for on-ground branding, as well as on balls and player's jerseys.

According to Mr Tony Gersback, Simpson Brand Marketing Manager, the success of the sponsorship last season has the household appliance brand primed to kick even more goals in 2003.

"The AFL and Simpson have much in common in that they are both quintessentially Australian – born and bred. And as Australians have a great fondness for outdoor activities, most notably sport, both brands have particular appeal to those who enjoy an active lifestyle."

Mr Gersback also added: "Since its humble beginnings 150 years ago as a family company in Adelaide, Simpson has embraced the idea that appliances are designed to spare people from the drudgery of housework. This is particularly so in Australia where our lifestyle is so oriented to outdoor activities – particularly sport."

Today this philosophy has given rise to our current advertising catch-line ‘Simpson - Time for Life’ because let’s face it - who wants to slave over a washing machine or stove when you could be outside doing something like kicking a footy.