
For the average AFL fan it would be tough not to notice Simpson's support of grassroots Aussie Rules. 2005 marks the 4th year of Simpson's $4 million dollar sponsorship of AFL Auskick.

| Auskick Junior Registrations Surge Toward 125,000 | |
The popularity of both the AFL and its grassroots development program, Simpson AFL Auskick, continu... | |
| Product Ads in AFL Record | |
Four new advertisements are scheduled to appear in the AFL's official game day publication - AFL Rec... | |
| DID YOU KNOW? | |
| In 2003 Simpson celebrated it's 150th birthday! |