Auskick Junior Registrations Surge Toward 125,000
| Product Ads in AFL Record
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The popularity of both the AFL and its grassroots development program, Simpson AFL Auskick, continues to soar according to the latest independent spo... | | Four new advertisements are scheduled to appear in the AFL's official game day publication - AFL Record. These new ads have a greater emphasis on the... | |

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Power of Positive Play
| Sponsorship Blends With Our Key Goal
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AFL superstars Nathan and Scott Bassett are perfect examples of modern day footballers. They've made full-time careers in the game they've loved since... | | AT A COST OF AROUND $4 MILLION, THE SPONSORSHIP OF AUSKICK IS BY FAR AND AWAY THE BIGGEST EVER UNDERTAKEN BY SIMPSON. BRAND MANAGER, TONY GERSBACK, EX... | |

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Sisters Are Doing It For Themselves
| The Big Man
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They're hard to miss among the hundreds of kids buzzing around in the Auskick games at half-time during any AFL fixture . . . those little girls with ... | | Wild and Woolly and Larger than life, its impossible not to take notice of Dipper. They call him the Pied Piper of Australian Football these days - a... | |

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